About us
Meet Mr. K.
The heart and hands behind every cookie.
Khaled – Mr. K – runs the show at KJ's Cookies. He develops every recipe, bakes every dough and decides what makes it onto the menu. He's obsessed with technique and process, researches every ingredient and never compromises on quality.
Still, he's the first to say he'll never know it all – there's always something new to learn.
The funny part? He didn't even care much for chocolate at first. Today he's, in his own words, completely hooked. High Five, with five kinds of chocolate, is the proof.
Our story
A love story in cookie form
It all started with a tray of cookies. When we first met, Julia baked cookies for Khaled. She grew up in the US, where you bake cookies to show love – a bit like cinnamon buns in Sweden – and he felt the warmth right away.
Then he became obsessed. With baking cookies – and with baking cookies Julia would love. He had never baked before, but he learned everything about technique and process, and baked, tasted and adjusted until every recipe was just right. She's been his first taste-tester ever since.
The name KJ's Cookies comes from Karin Julia – but the K could just as well stand for Khaled. And High Five? It got its name one evening when a test bake turned out so good they gave each other a high five.
Today Khaled runs the kitchen and Julia makes sure his cookies reach more people. His best review, though, comes from his son: "Dad, I think KJ's Cookies are like a thousand times better than ICA's."
72 hours – at least
A really good cookie can't be rushed. Khaled lets every dough rest for at least 72 hours, first in the fridge and then in the freezer. In that time the dough marinates and the chocolate, vanilla and salt have time to settle – that's where the deep, intense flavour comes from.
We're just as particular about our ingredients. Khaled wants to know exactly where everything comes from: the best possible quality, local where we can and no shortcuts. Among other things, that led us to Tahitian vanilla.
In June 2025 we celebrated our launch at Soho House with 500 guests. And we have a dream: that 28 March becomes Sweden's Cookie Day – after all, the cinnamon bun, the semla and the mazarin already have theirs!
Our values
What we believe in
Openness
We are open to every possibility.
We meet each other with open minds and hearts, and listen deeply to new and different perspectives.
Sweetness
We're here to spread joy and happiness.
We approach everything with gratitude, playfulness and an extra pinch of sweetness.
Hope
We believe in brighter days and a better world.
Every cookie is baked with faith in change, love in action and the magic of small things done with a big heart.
Belonging
Together we are stronger.
We celebrate diversity and create a community where everyone has a seat at the table – and maybe a cookie too.
Sustainability
We care about the future and the world we share.
We make conscious, sustainable choices every step of the way.
Collaboration
We lift each other up to grow.
We believe in the power of teamwork, honest communication and creating something greater than the sum of our parts.
Love
We put love into every detail.
We take pride in doing our best – from the smallest crumb to the biggest idea – because quality is how we show we care.
Welcome to KJ's Cookies.
A small moment of warmth, joy and really good cookies.
Order cookies →